✨PROMO FUORI TUTTO: -50% SU TUTTI I SIERI VISO + OGNI DUE, UNO E' GRATIS ✨
The innovative formula of the PŪRITĀS face serum contains micro-encapsulated salicylic acid in an oligomeric compound that guarantees its perfect absorption and makes it highly tolerable.
Salicylic acid is a member of the beta-hydroxy acid family and takes its name from the willow tree from which it was originally extracted. Known for its capacity to relieve pain and reduce fever, salicylic acid has the perfect acidity to provide excellent results in cosmetic and dermatological treatments when used topically.
The main function of salicylic acid is keratolytic: in the right concentration, it has the capacity to selectively break the bonds between keratin molecules (the protein that characterises dead cells on the surface of the skin), resulting in the thinning of the stratum corneum. This powerful exfoliating action unclogs pores and restores the skin's radiance, firmness and vitality.
This immediate and superficial effect is also associated with a deeper regenerative action thanks to the stimulation of skin cell turnover, which is very useful in cases of hyperpigmentation and photoaging.
Thinning the stratum corneum also improves the absorption of other active ingredients, such as those that moisturise and nourish the skin. When, when used in combination with hyaluronic acid, for example, it is perfect for restoring the skin's natural moisture and elasticity.
Finally, as confirmed by the latest scientific studies, salicylic acid, the key ingredient in the formulation of our PŪRITĀS face serum, has soothing, antiseptic, healing and sebum-regulating properties: characteristics that make it an extraordinary remedy for those with combination or oily skin, or for those with blackheads or pimples.