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The formula of the innovative PŪRITĀS serum combines micro-encapsulated salicylic acid with an advanced oligomeric compound and the beneficial properties of lemon extract. The result is a highly effective product that both exfoliates and reinvigorates the skin.
Lake Garda is famous for being the northernmost place in the world where lemons are grown. It owes its uniqueness to an exceptional climate which was harnessed by the ingenuity and dedication of the Minorite Order over the centuries. In the monasteries overlooking the lake, over a millennium ago, monks carved out terraces from the stone where Citrus Limon still grows today.
Having rediscovered a 19th century diary in the archives of the Library of Congress in Washington, we investigated further and found a report on a rare variety of the Benaco lemon, the 'Madernina'. This fortuitous discovery led us to discover the most remote lemon houses, their methods and traditions, monuments to agricultural traditions and the many lives that are still connected to the ancient lemon houses.
Even today, Lake Garda lemons are prized for their unique and highly effective properties. They are medium-sized fruits with a high degree of acidity, a bright citrus-yellow skin, and are very thin and fragrant (due to the numerous essential oils and terpenes). Lake Garda's lemons are an exceptional product, which the local cooperatives and producers are rightly proud of. They need to be protected as they have been for thousands of years.
From their processing in full respect of the principles and methods of organic farming, these lemons are transformed into the precious cosmetic ingredient that enriches the PŪRITĀS face serum.
Its high levels of vitamin C, minerals, bioflavonoids, citric acid and limonene make it a treasure trove of beneficial properties for the skin. Our precious extract comes from the best lemon trees, which overlook the lake and can be seen through ancient stone windows. It is an ingredient with rare skin tightening, antiseptic, toning and brightening properties. Perfect for normalising sebaceous secretions, tightening open pores, combating impurities and brightening oily and dull skin is, with salicylic acid, it is key to PŪRITĀS's effectiveness.
Those who have tried it swear by it: it is the multi-active treatment to rid the pores of sebum build-up, make the skin even and radiant, reduce the 'shiny' effect, and pleasantly restore firmness and vitality even to the most sensitive skin.